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Customer Equity Management : Modellkonzeption zur wertorientierten Gestaltung des Beziehungsmarketings

Christoph Burmann; Stefan Hundacker
Main Author: Burmann, Christoph
Contributors: Hundacker, Stefan | Author
Published: Bremen, LiM, 2003
Series: LiM-Arbeitspapiere
3
Fulltext access:
Availability is being checked...
Links: Volltext (www.uni-bremen.de)
Keywords: Beziehungsmarketing
Kundenwert
Shareholder Value
Language: German
Physical Description: Online-Ressource
Technische Details: Systemvoraussetzungen: Acrobat Reader.
PPN (Catalogue-ID): 393999009
more publication details ...

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