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Customer Equity Management in kontinuierlichen Dienstleistungen

Christoph Burmann; Stefan Hunadacker
Main Author: Burmann, Christoph
Contributors: Hunadacker, Stefan | Author
Published: Bremen, LiM, 2005
Series: LiM-Arbeitspapiere
18
Fulltext access:
Availability is being checked...
Links: Volltext (www.uni-bremen.de)
Keywords: Beziehungsmarketing
Deutschland
Kundenwert
Mobilkommunikation
Shareholder Value
Language: German
Physical Description: Online-Ressource
Technische Details: Systemvoraussetzungen: Acrobat Reader.
PPN (Catalogue-ID): 506570509
more publication details ...

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