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Marketing - Management

Published: Wiesbaden, Gabler, 2002
by Albach, H. | Weiser, C.
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Entscheidungsorientiertes Marketing : eine Einführung

Published: Wiesbaden, Gabler, 2001
1. Aufl
by Benkenstein, M.
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet

Published: München, Vahlen, 2007
by Bauer, H.
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Strategisches Electronic Commerce : Wettbewerbsvorteile auf elektronischen Märkten

Published: München, Vahlen, 2001
by Wamser, C.
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hütt...

Published: Hamburg, Lit-Verl., 1996
by Ahsen, A. | Hüttner, M.
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Marketing : Elemente marktorientierter Unternehmensführung

Published: Stuttgart, Verlag W. Kohlhammer, 2019
5., erweiterte und überarbeitete Auflage
by Fritz, W. | Oelsnitz, D. | Seegebarth, B.
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Marketing-Einführung : Grundlagen - Überblick - Beispiele

Published: Wiesbaden, Springer Gabler, 2013
6., überarb. Aufl.
by Kuß, A. | Kleinaltenkamp, M.
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Gabler Kompakt-Lexikon Marketing : 4670 Begriffe nachschlagen, verstehen, anwenden : [A - Z]

Published: Wiesbaden, Gabler, 2008
3. Aufl.
by Poth, L. | Poth, G. | Pradel, M.
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Handbuch Data Mining im Marketing : Knowledge Discovery in Marketing Databases

Published: Braunschweig, Vieweg, 2001
1. Aufl.
by Hippner, H.
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Internes Marketing : Integration der Kunden- und Mitarbeiterorientierung ; Grundlagen - Implementierung - Praxisbeispiele

Published: Wiesbaden, Gabler, 1999
2., überarb. und erw. Aufl.
by Bruhn, M.
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