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As student, researcher or staff member of Braunschweig University you can use the VPN service to gain access to electronic publications.
Alternatively, you can use your university username and password via Shibboleth to gain access to electronic publications with certain publishers. You can find more details in our Blog (in German).
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eBook

Identitätsbasierte Markenführung : Grundlagen - Strategie - Umsetzung - Controlling

Published: Wiesbaden, Springer Gabler, [2015]
2., vollständig überarbeitete und erweiterte Auflage
by Burmann, C. | Halaszovich, T. | Schade, M. | +1
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4.
Article

Markenführung und Markenauthentizität

for Das Wirtschaftsstudium | 41(2012), 10 Okt., Seite 1318-1322
by Burmann, C. | Halaszovich, T.
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