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Siegel TU Braunschweig Universitätsbibliothek Braunschweig
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As student, researcher or staff member of Braunschweig University you can use the VPN service to gain access to electronic publications.
Alternatively, you can use your university username and password via Shibboleth to gain access to electronic publications with certain publishers. You can find more details in our Blog (in German).
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eBook

Gestaltung der Markenarchitektur : Stand der Forschung und Entwicklung eines Managementprozesses (45)

Published: Bremen, Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, 2010
by Burmann, C. | Kanitz, C.
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2.
Article

Augen auf bei der Sponsorenwahl

for Marketing review St. Gallen | 30(2013), 1, Seite 36-45
by Burmann, C. | Schade, M. | Kanitz, C.
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3.
eBook

Prozess der Markenarchitekturbildung in der pharmazeutischen Industrie (47)

Published: Bremen, Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, 2011
by Burmann, C. | Kanitz, C.
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