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As student, researcher or staff member of Braunschweig University you can use the VPN service to gain access to electronic publications.
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2.
eBook

Identitätsbasierte Markenführung im Investitionsgüterbereich (36)

Published: Bremen, Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, 2009
by Burmann, C. | Krause, J.
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5.
Article

"Customer equity" als Steuerungsgröße für die Unternehmensführung

for Journal of business economics | 73(2003), 2, Seite 113-138
for BGB | 73(2003), 2, Seite 113-138
by Burmann, C.
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6.
Article

Multi-Channel-Management bei Premiummarken

for Thexis | 23(2006), 4, Seite 11-15
for American Niceness | 23(2006), 4, Seite 11-15
by Burmann, C. | Wenske, V.
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8.
Article

Markenbildung und Markenstrategien

for Handbuch Produktmanagement | (2007), Seite 161-183
by Burmann, C. | Meffert, H.
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Publication potentially availble - Please check journal/series
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