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95.
eBook

Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken (42)

Published: Bremen, Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, 2010
by Burmann, C. | Boch, S.
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97.
eBook

Management von Ad-hoc-Krisen : Grundlagen - Strategien - Erfolgsfaktoren

Published: Wiesbaden, Gabler Verlag, 2005
by Burmann, C. | Freiling, J. | Hülsmann, M.
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99.
Article

Markenbildung und Markenstrategien

for Handbuch Produktmanagement | (2007), Seite 161-183
by Burmann, C. | Meffert, H.
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100.
Article

Interne und externe Kommunikation in Ad-hoc-Krisen

for Management von Ad-hoc-Krisen | (2005), Seite 461-479
by Burmann, C.
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