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212 Hits
41.
Article

Managementkonzept der identitätsorientierten Markenführung

for Markenmanagement | (2005), Seite 73-114
by Burmann, C. | Meffert, H.
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45.
Article

Strategische Flexibilität und der Marktwert von Unternehmen

for Erfolgsfaktor Flexibilität | (2005), Seite 29-53
by Burmann, C.
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48.
eBook

Markenimage : Konzeptualisierung eines komplexen mehrdimensionalen Konstrukts (28)

Published: Bremen, Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, 2007
by Burmann, C. | Stolle, W.
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