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81.
Article

Multi-Channel-Management bei Premiummarken

for Thexis | 23(2006), 4, Seite 11-15
for American Niceness | 23(2006), 4, Seite 11-15
by Burmann, C. | Wenske, V.
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83.
eBook

Identitätsbasierte Markenführung : Grundlagen - Strategie - Umsetzung - Controlling

Published: Wiesbaden, Springer Gabler, [2015]
2., vollständig überarbeitete und erweiterte Auflage
by Burmann, C. | Halaszovich, T. | Schade, M. | +1
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85.
Article

Identitätsorientierte Markenführung bei Dienstleistungen

for Markenmanagement | (2005), Seite 411-432
by Burmann, C. | Schleusener, M. | Weers, J.
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88.
Article

Gestaltung von Markenarchitekturen

for Markenmanagement | (2005), Seite 163-182
by Burmann, C. | Meffert, H.
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89.
Article

Markenevolutionsstrategien

for Markenmanagement | (2005), Seite 183-212
by Burmann, C. | Meffert, H. | Blinda, L.
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90.
eBook

Konzeptualisierung von Marken-Authentizität (44)

Published: Bremen, Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, 2010
by Burmann, C. | Schallehn, M.
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