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5.
Article

Identitätsbasiertes Markenmanagement

for Integriertes Marken- und Kundenwertmanagement | (2004), Seite 209-230
by Burmann, C. | Blinda, L.
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10.
Article

Markenevolutionsstrategien

for Markenmanagement | (2005), Seite 183-212
by Burmann, C. | Meffert, H. | Blinda, L.
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