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3.
eBook

Die Bestimmung und Steuerung des Wertes von Marken : Eine Analyse aus Sicht des Markeninhabers

Published: Heidelberg, Physica-Verlag HD, 1994
by Sander, M.
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9.
Article

Marktsegmentierung

for Das Wirtschaftsstudium | 41(2012), 6 Juni, Seite 812-817
by Sander, M.
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